Mock Social Media Campaign

Entertainment Film Industry
Dilemma

The challenge of converting viral internet engagement into actual theatrical ticket sales poses a dilemma. A solution to this problem would be the "fragmented content strategy" approach meaning to break down a single promotion asset into dozens of unique, miniature paltform-specific content.

Goal

To craft a targeted social media strategy that increases followers by 45% and improves engagement rates.

Strategy Overview

I plan on capturing attention by utilizing asset atomization, algorithmic targeting, and platform native design. By doing so, this will strategically combat the attention recession that audiences experience while viewing content.

Creative Concept

Via Tik Tok: A 10-second video depicting interesting content with trending music.
Via Instagram: Three posts of the selected footage.
Via X: A poll of the main characters asking which one would you think is most controversial.

Key Performance Indicators

By measuring the Follow Rate, Profile Visit-to-Follow Conversion, and Net Follower Retention Rate we will be able to track and see which form of content is most reliable.

KPI Analytics: