Featured Projects
Welcome to Brian Wilkins' Marketing Portfolio, where you can explore a curated selection of marketing projects that highlight my expertise and creativity. Each project reflects my commitment to delivering exceptional results and innovative strategies in the marketing landscape.
Marketing Enthusiast - The ability to marry artistic storytelling with measurable business objectives.
In this project, I developed and executed a comprehensive narrative marketing campaign that resulted in a 20% increase in Net Sentiment Score. My role involved shaping the overarching point of view, building the messaging frameworks, and protecting the long-term meaning of the brand across all media platforms.
Marketing Director- sets the strategic vision for an organization's promotional activities and brand
I was able to construct a market trends report to align product messaging with current consumer values, formats, and cultural shifts. I was expected to guide strategic business decisions by analyzing changes and shifts within an industry
Social Media Manager- develop marketing strategies, create multimedia content, and engage directly with followers
I crafted a targeted social media strategy that increased followers by 50% and improved engagement rates. My responsibilities included content planning, community management, and analytics reporting.
