Featured Projects
Welcome to Brian Wilkins' Marketing Portfolio, where you can explore a curated selection of marketing projects that highlight my expertise and creativity. Each project reflects my commitment to delivering exceptional results and innovative strategies in the marketing landscape.
Marketing Enthusiast
In this project, I developed and executed a comprehensive narrative marketing campaign that resulted in a 20% increase in Net Sentiment Score. My role involved shaping the overarching point of view, building the messaging frameworks, and protecting the long-term meaning of the brand across all media platforms.
Marketing Director
I was able to construct a market trends report to align product messaging with current consumer values, formats, and cultural shifts. I was expected to guide strategic business decisions by analyzing changes and shifts within an industry
Social Media Manager
I crafted a targeted social media strategy that increased followers by 50% and improved engagement rates. My responsibilities included content planning, community management, and analytics reporting.
